The Little Art, a non-profit organisation for non-formal education in Pakistan in partnership with the DeutcheWelle Akademie organised a Children’s Media Conference in Lahore from December 15–20 at a local hotel.
The conference aims to promote research on the need of children’s programming in Pakistan and to create a network of media professionals who wish to produce meaningful content for children.
The conference has been divided into three sessions of two days each. It has been held to facilitate the launch of a forum to discuss the issues faced in the current media landscape; to develop strategies for implementation of children’s programmes in Pakistani media; and the realisation of a networking platform for media executives to establish a children’s media network in the country.
The first three days of the conference saw the participation of many senior journalists, reporters, documentary and filmmakers, writers and educationists. Prominent TV content writer Asghar Nadeem Syed had addressed the conference participants and provided a clear picture of the history of television programming and the importance of children as a major audience.
Talking about the importance of media’s impact on children, Asghar Nadeem Syed said, “We have forgotten the importance of intellectual growth as a society, the need and want for learning and growth has diminished and I believe the media has a major responsibility in reviving the culture of knowledge rather than information. Media can especially inculcate creativity and culture amongst children who are the future of our society.”
“Great ideas and literature is being wasted that was once used in old times and had a great impact on children,” Senior freelance journalist Tanveer Shehzad said while participating in the third session of the Children’s Media Conference.
Participants of the conference during their sessions have been working on strategies and ideas on how to develop and expand the network.
Originally Published by Daily Times