- Broadcaster: Orient tv
- Target group: 6 to 12 years
- Format type: magazin with double moderation
- Coved countries: Syria, Turkey, Jordan, Saudi Arabia, UAE, Lebanon, Iraq
- Language: Arabic
- Link: Orient tv
Children have a short attention span. Duration of Yalla Nehna is half an hour. Isn’t that too long?
Half an our is not too much, because Yalla Nehna is a magazine show, that contains a lot of different segments, there are many ups and downs so we keep the children attracted. It is not easy, but we use costumes and a lot of things to catch the attention of the kids.
Also we have an overview of the show’s content (teaser) after the opening. Our viewers always know what is coming next, so they are always looking forward to something: Maybe they want to watch the experiment or one “experience” report or “as long as you can”.
On the other hand we try not to be predictable. We want to surprise the children. They know what kind of segment will be in the show, but we are as creative as we can within each segment. We try to break the routines as well, for example by changing costumes or the decoration of the studio now and then.
If you want to surprise the children and be less predictable, why do you need the structure with all the fixed segments?
Actually it is very important to have fixed segments and a certain structure. No matter how creative you are – you need the save zone. You cannot invent the whole show new every time. You often have to go for the basic decoration and the basic things to make the work easier.
Also this helps to be well organized, which is very important for the presenters as well. So they can feel much more comfortable and this is very important! If they present one episode and nothing is fixed and they have no idea what to talk, they will be repeating everything and it will be a total chaos in the end. You really need to be clear, you need to be organized and for that a structure (=format) is important.
What can children learn from watching Yalla Nehna?
First of all there are educational pieces in the show. These pieces answer questions like “why do we cry?” or “why do raindrops do have a certain raindrop-shape”?
Also we have the “action corner”. In the action corner we sometimes have entertaining things like doing handicrafts, making masks or something. But often we have experiments in it. Those experiments teach physics for example: topics can be gravity, different kind of liquids like oil and water and such alike. But the experiments are presented in a very entertaining way with a lot of action and the explanations are always very simple.
Besides action corner there is a lot of general information: About life and us humans. And also our presenters are role models, who teach good values. For example about friendship or that sharing is good.
What Feedback do you get from the children?
First of all we get a lot of feedback on Facebook. There are many comments about our presenters. The children like that the presenters are entertaining and make them laugh a lot.
And secondly we get a lot of feedback about the “action corner”. Sometimes we get messages from children who tried out to do the handicrafts or some simple experiments themselves – and often they are even posting photos of that!
So the action corner makes the children not only watch & learn, but also motivates to try out themselves?
Exactly. Sometimes experiments are very simple. If you want to try out the experiment for yourself, you don’t need a laboratory or something – you will find the needed things in your house. But naturally there are also experiments with are dangerous to do for kids. Then we warn them and say that they are not allowed to do it.
But by the way action corner is also one of the segments in the show that is very hard to produce!
What is so hard about producing the action corner?
It is hard to explain something relevant in a really simple way. Also it has to be funny or at least somehow entertaining, there must be a “wow-effect”. Often we research a lot and end up with something silly. Often we find something good to teach, but the “wow-effect” is missing and it is not funny at all. It is really hard to produce a perfect action corner with every ingredient in it. You cannot imagine it is this much work when you see the outcome – but we think it is worth it!
Can you give advice to journalists/ producers/ broadcasters that want to produce something for children?
Show as much kids as you can. Always when they see „as long as you can“ they try it themselves.
Also they love to see our reports on children. If a kid is going through same struggles like them and have the same hard circumstances but does not loose hope, they really like to see that.
And maybe most important: Remember to have fun while producing this and don’t be over educational and serious. Make them laugh every now and then!
Thank you very much for the interview, Ms. Hadid!