Children’s Media Network, Pakistan
Responding to Children’s Educational, Intellectual and Entertainment Needs Through Media
The Little Art in partnership with Deutsche Welle Akademie conducted a 6-day roundtable conference in Lahore from December 15th – December 20th 2014. The main purpose of this conference was to promote awareness among the Media Channels the understanding of issues among children and youth from their own perspective.
The attendees of the conference consisted of media editors, journalists and experts, research students, media advertising sector managers, mid level representatives of advertising agencies, media planners, editors and experts, media executives, policy makers, executive producers and chief editors.
The aim of this conference was to carry out research on the need and importance of children’s programming in Pakistan and also to create a network of media professionals who are willing to support the cause and develop strategies for implementation.
A total of 48 media marketing executives, journalists, reporters, producers and educationists attended the conference and actively took part in the roundtable discussions and developed strategies with support from The Little Art Team and Deutsche Welle trainers.
Through the productive full 6-day sessions, The Little Art alongwith the participants were able to understand the media landscape and the current position of children’s programming. Some of the other key outcomes were that they were successful in developing a strategic framework and steps for implementing creative ideas for children’s programming in Pakistan. It also helped the participants identify potential collaborations with other media network professionals.
By the end of the conference, all 48 participants had agreed and signed up to create and be a member of the “Children’s Media Network” – which will consist of an active group of media professionals, journalists, activists, producers, marketing professionals, policy makers and students, all working together to further develop and implement meaningful, entertaining programs for children in Pakistan.
An online resource is also created to provide support and guidance to professionals and researchers who wish to develop media content for children.
Representatives from the following organisations participated in the conference.
Gulf Times, Qatar
Media Times, Wikkid Channel
United Producers Association
The Communicators – Power 99
The Crew Films
DUCK Media & Design
Check Post, Production House
Dimentions International Animation & Production House
SY&CO Media & Design Agency
White Rice Communications
Dark Mirror Productions
Beaconhouse National University
University of Central Punjab
University of Lahore
Academy Adbiat e Itfal
Pakistan Broadcasting Corporation
Lahore Broadcasting Corporation
Power 99 Foundation
Black Box Productions
Highpoint Ventures, HOPSCOTCH
CAN- Children’s Advocacy Network
The complete conference report can be downloaded from there.
If you would like to join Children’s Media Network as member, please fill in the form.
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