The Little Art conducted a 6-day roundtable conference with 3 different groups of media professionals from TV, Print and Radio channels.

A campaign #KiaLagaon was developed for social media to initiate discussion on the need of local content for children on media.

The conference saw a total attendance of 48 media marketing executives, journalists, reporters, producers and educationists who all actively took part in the roundtable discussions and developed strategies with support from The Little Art Team and Deutsche Welle trainers.

By the end of the conference, all 48 participants had agreed and signed up to create and be a member of the “Children’s Media Network” – which will consist of an active group of media professionals, journalists, activists, producers, marketing professionals, policy makers etc all working together to further develop and implement meaningful, entertaining programs for children in Pakistan.